Leadership and Executive Coaching

Reiner Kraft, PhD

Cultivate your Consciousness Growth,

Upgrade your Mind, and become a better Leader

"When the Student is Ready, the Teacher Appears" 

The question therefore is:

Are you Ready?


If yes, as a personal leadership coach my primary objectives are:

  • help you become aware of your "blind spots," the limiting thoughts and beliefs that are blocking your personal growth

  • provide you with fresh impulses and new ideas that help you raise your level of consciousness and upgrade your mind 

  • assist you in your journey on becoming the best version of yourself

As a former CTO and technology leader, what differentiates my services from a "typical" leadership or executive coach is that I integrate principles of mindfulness as a foundation to increase your level of self-awareness and emotional intelligence (EQ).

My structured framework, to which I refer to as the "7 Pillars of Mindful Leadership," provides a mixture of holistic and scientific methods to help you take charge of your own personal growth. 

I rely on tried-and-tested methods that I have successfully used in my own transformation.. 


Chose from a variety of personal coaching formats:

  • Executive Coaching / Business Coaching for executives, members of management or leadership teams to achieve clarity on your core mission and values, and offer fresh perspectives

  • Short-Term Coaching on a major subject topic (5-7 Sessions over 4 months, or personalized sessions tailored to your needs) 

  • Sparring Partnership for ongoing mindset or leadership topics of choice

  • Ad-Hoc Coaching on urgent topics that arise and require quick attention

  • Full-day Coaching to work intensely on a topic to achieve focused results

Conveniently over Video, in English or German


Contact me to setup a (free) 30 minute introductory get-to-know Call over Video or Phone


My role as a Personal or Business Coach

As your personal or business coach, I am your companion for a certain time-constrained topic of choice.

The goal of the coaching sessions is to accelerate your personal growth and change your mindset so that you can increase your leadership effectiveness and reach your fullest potential to maximize your positive contributions to the world.

If you are new to a leadership role, or are in the process of changing to a leadership role, as a leadership trainer I can help you develop your skills to become a good leader. 


If you are already an experienced leader, I can give you new impulses through my approaches of mindfulness in the workplace to evolve your leadership style to include New Leadership methodologies, which will catapult your personal growth to new heights that cannot be achieved beforehand without the corresponding expansion of consciousness.

In that context mindfulness is not the end goal, but acts as a catalyst to cultivate new and sometimes “forgotten qualities" in you.

That leads to


  • an increase in your emotional intelligence (active listening, compassion, empathy, ...)

  • Improvement in your self-reflection and self-awareness

  • an improvement in your perception of experience and behavior

  • a deepening of the connection to your intuition. This allows you to consciously improve the quality of your decisions

  • the recognition of limiting thoughts and false beliefs that prevent you from growing personally

  • a change where you replace old habitual or negative thought patterns with more positive and helpful ones

I support you in your personal growth in connection with topics from your professional environment.


For example:

  • In the continuation and further development of individual learning and performance processes

  • Through a solution-oriented approach to increasing performance

  • Helping in the event of work life balance conflicts

  • Developing a better understanding on how to better collaborate with managers or colleagues

In my approach, I assume that you already know the solution to these problems. I help you with specific questions to find or develop this solution in yourself.

reiner-at-work (opt).jpg

Reiner Kraft, PhD

I have more than 15+ years of experience leading high-impact technological organizations both large and small, and have spent 20 years in the Silicon Valley. The past 4 years I have been working in Berlin, which also has a very diverse and vibrant startup culture.  

Furthermore, I have applied Mindful Leadership concepts to large organisations (such as Yahoo and Zalando), as well as startups (e.g. Yunar), and therefore collected valuable learnings and practical, hands-on experience. I can therefore teach you Mindful Leadership from the view-point of a leader.

As your personal coach, I am an active listener and a neutral observer. My goal is to help you discover your "blind spots", your limiting thoughts and false beliefs that prevent your further growth. Once these become visible, I can help you overcome them with fresh growth impulses and new ideas to effectively reprogram and upgrade your mind. 

- Learn more about my story ... 

- Check out my LinkedIn profile 



Note: Take advantage of your company's learning & development budget - I recommend to inquire with your HR business partner whether personal coaching series are covered (or partially covered) and will be reimbursed.  

How do we work together?

My personal coaching offering typically comprises 7-10 sessions over 4-6 months. Of course I'm flexible and can adapt this to your needs. But you can always schedule ad-hoc sessions if needed. This includes business coaching or executive leadership coaching formats.  

A coaching session usually lasts 1 hour up to 1.5 hours. 

There will be a free introductory session, so that we can get to know each other. After that you can decide whether you want to proceed or not.  

Currently I'm also offering New Leadership training combined with coaching support, designed for leaders at all levels (team level, head level, VP or C-level), as well as business professionals (e.g., product managers) and innovators.


I'm specialising in Online Coaching formats

We can conveniently connect online over popular and reliable video conferencing platforms like Zoom, Google Meetings, FaceTime, or Skype.


I like the advantages of online coaching over video. Nowadays they are quite effective and (almost) a replacement for in-person meetings. Here are some of the advantages based on my experience using them for a while:


First, they are quite efficient. There is no need to block out extra time for travel.


Second, the overall technology of todays video conferencing platforms is very mature, works very reliable, and is easy to use. Typically no complex installation is needed and it works right from your browser or SmartPhone. I usually just send you a link with a meeting invite. All you have to do is clicking on that link, and the video meeting can begin. 

Last but not least, physical distance does not matter. You can sit in Los Angeles, and I am in Berlin. As long as we find a suitable time slot that bridges our time zone differences we're good to go. 

Especially in the current situation of a world-wide pandemic the virtual meeting and online-coaching option is the preferred way to go.  


Contact me to setup a (free) 30 minute introductory get-to-know Call over Video or Phone

Why Mindfulness as a Foundation?

My coaching approach works by cultivating your consciousness growth.

"Pure consciousness is the awareness and your ability to perceive the current moment." 

However, the ability to live in the present moment is greatly undermined through your limiting thoughts and the "permanent voice in your head." Your mind drifts off and usually deals with the same topics from the past or the future again and again, as in an endless loop. In this state one is literally "cut off" from the real life that always happens NOW, in the present moment. Needless to say that this also causes stress, which is not healthy and makes you sick in the long run.

Regular mindfulness training and exercises, combined with formal meditation, can "tame" and "clean up" your mind. This will increase your awareness. That is the basis of my teachings. Over many years I have developed a structured framework "The 7 Pillars of Mindful Leadership". This framework is based on a scientific and data-driven approach.

My motto is:

"If something is not measurable, we do not know whether we are developing in the right direction."


Through systematic training of your mind and methods of continuous inquiry, we can free our minds from limiting thoughts and false beliefs. Your emotional intelligence (EQ) grows along with new capabilities (e.g. empathy, compassion, kindness, a positive attitude, optimism) or existing skills will continue to grow and thrive. A deeper connection to yourself and your intuition is established.

On such a strong foundation we can then implement principles and methodologies of "New Leadership." I published the "12 Principles of Mindful Leadership" a few years ago. These are very easy to understand, but you can only master them with an increased level of present awareness and the associated roots in the present moment. I have experimented with these ideas in larger companies (such as Zalando) but also in startups, and observed the positive impact on the team, my organizations, and the entire company.

If you can then successfully implement these principles in your company, you will create a "New Workplace" in order to make a positive and sustainable contribution to this world.

Now you can see how everything builds up on each other and fits together. There is a lot to learn, but also a lot to "unlearn".

You need openness and the courage to give up old behavior patterns that are no longer helpful. 


As a reward of your transformation, your increasing level of consciousness and awareness, your effectiveness as a manager and leader will grow to new levels. Furthermore, this new level of awareness will also have a positive and lasting effect in the private surroundings with your family and friends.


Executive Coaching / Business Coaching:

Gain a fresh and different Perspective

Often times it is helpful to look at problems from a different perspective. This can be extremely eye opening, and can lead to new and creative solutions. However, as a prerequisite you have to be open minded and curious to explore other viewpoints.  

The business coaching or executive leadership coaching comprises (but is not limited to)  topics like career transition, interpersonal and professional communication, performance management, organizational effectiveness, managing career, and personal changes, developing executive presence, enhancing strategic thinking, dealing effectively with conflict, and building an effective team within an organization.

I observed that many leaders I have worked with in the past have a strong desire for personal growth. What is missing is someone neutral with whom you can talk about your goals, your mission, and strategy on how to get there. 


But also someone who is a very experienced leader, and possibly went through similar situations before. In both cases in the role of an executive coach I can be that sparring partner who can challenge your ideas, and provide you with suggestions that you can use as input for your decisions. 

We could collaborate on a specific focus topic (e.g., new leadership, technology, innovation, stress resilience) over a longer period of time, or adapt discussions based on current business or personal growth challenges. Usually I will work with you as long as needed. Typically over a period of 6-12 months. 

In my experience the biggest blocker holding you back is your own mind, with all the limiting and false beliefs. We will work together on cultivating methods of continuous inquiry, and deepen your self reflection capabilities using mindfulness techniques and meditation. Only with the capability of an honest self assessment can you really grow. In the beginning it is also very helpful to integrate 3rd part feedback and observations from others to identify your "blond spots." 

Together we will develop methods of a continuous "questioning process" and deepen your self-reflection skills using mindfulness techniques and meditation techniques.

You can only grow with the ability to honestly assess yourself. At the beginning it is also very helpful to integrate feedback and observations from others in order to identify your "blind spots." The goal is to minimize this over time.

If you're interested in personal coaching please also consider applying for the Fellowship of Mindful Leaders - a great supporting network to accelerate and fuel your personal growth.


Contact me to setup a (free) 30 minute introductory get-to-know Call over Video or Phone