Your Trusted Advisor along your Journey

Reiner Kraft, PhD

Leading and Guiding your Organization and Teams through my Leadership Experience


New Leadership& Workplace

Product Management & Innovation

I can assist you to address your major 


Business and Leadership Challenges:​

  • How do I transform my Leadership Team with New Leadership principles to create a competitive & sustainable New Workplace?

  • Achieving Clarity on your Organization's Purpose, Vision, Mission, and Values

  • How do I scale my Organization (from 15+ to 50 employees, 50+ to 150, 150+ to 400) amidst constant and rapid change?

  • Organize highly productive Teams with clear Purpose and Ownership, that is aligned with your company's mission and goals.

  • Optimizing agile engineering processes and teams with principles of purpose, mastery, and autonomy  

  • Address challenges through Remote Work and working with virtual distributed teams

Technology Challenges:

  • Understanding the landscape of emerging technologies, i.e. artificial intelligence (AI) and how to take advantage of it 

  • How to attract & retain key technical talent to tackle major technological problems 

  • Identifying major technology opportunities to disrupt your industry

  • Defining a digital / AI strategy to modernize your business

  • Best practises and guidance on supporting technology to establish an efficient remote working culture 

Product & Innovation Challenges:

  • Building up a culture of Rapid and Deep Innovation to impact the world with meaningful and disruptive products 

  • Setting up an idea engineering process to turn ideas into products that delight your customers

  • Setting up a strong product management team, and helping to implement a solid product development framework (e.g., 4D, Lean Startup) 


Contact me to setup a (free) introductory get-to-know Call

As your trusted advisor I can help you transform your organization into a New Workplace with my principles of New Leadership.

In our collaboration you will receive: 

  • Fresh ideas and growth impulses for yourself, your leadership team and your organization 

  • Suggestions on how to systematically foster research and innovation in your teams 

  • Guidance on how to grow and scale your organization

  • Practical steps to transform your company toward an agile mindset

  • Methods to achieve clarity on your companie's purpose, vision, mission, and values

  • Tips on how to increase trust among employees and make the health of your teams a priority

  • Principles on how to implement mindful leadership in your leadership team to increase the level of collaboration, harmony, and unity in your organization 

  • Guidance on how to setup a world-class engineering and product management team 

  • Clear KPIs that measure the progress of our work together 

Contact me to setup an introductory get-to-know Session


If you're a leader, I could become your sparring partner and trusted advisor to help you:

  • Build up organizations based on the principles of purpose, clear values, mastery, and autonomy

  • Using latest agile methodologies to iterate quickly on learnings

  • Amidst rapid change help you scale organizations on an ongoing basis as your business growths 

  • Ensure teams are healthy and focus on collaboration and values of unity

  • Apply Mindful Leadership principles to your leadership team to increase their overall leadership capabilities and effectiveness

  • Implement a sound organizational setup where research and innovation can thrive, and impact your products in a powerful way, by aligning short-term tactical business needs with long-term strategic objectives 

  • help your company to be on the fore-front of technology by understanding and leveraging artificial intelligence (AI), and transfer it into an executable strategy 

Reiner Kraft, PhD

I'm a former CTO and technology leader, with more than 15+ years of experience leading high-impact technological organizations both large and small, and have spent 20 years in the Silicon Valley. The past 4 years I have been working in Berlin, which also has a very diverse and vibrant startup culture.  

Furthermore, I have worked in larger company setups  (such as Yahoo and Zalando), as well as startups (e.g. Yunar), and therefore collected valuable learnings and practical, hands-on leadership experience. I have shown that I can scale your business from a small team size to large organizations comprising 400+ employees.

In addition, during my 20 years in Silicon Valley, I was one of the most prolific inventors in the area, filing more than 120 patent applications with the US Patent Office. Both IBM Research and Yahoo recognized me as a Master Inventor, and the prestigious MIT Technology Review (TR 100) in 2003 also nominated me as a top innovator under the age of 30, alongside other now-famous nominees, such as Larry Page (Google) and Jerry Yang (Yahoo).

Last but not least, I have a proven track-record of building up and balancing long-term strategic research (Zalando Research) with short-term tactical product requirements. This way products can benefit from the latest technology developments such as artificial intelligence (AI) and deep learning.  

- Learn more about my story ... 

- Check out my LinkedIn profile 


Contact me to setup a (free) introductory get-to-know Call

How will we work together?

Before we start our collaboration I will set aside some time with you to get to know your context, challenges, and overall objectives.

Based on our discussion I will summarize the outcome in a one-pager proposal, which summarizes the goals and focus areas in our collaboration going forward. Depending on your budget and objectives I can offer different levels of support.  

If you would like to move forward, we will setup an advisor contract, which defines the scope of our collaboration. 

To get started I first need to fully understand your organization and context, in order to make effective as well as relevant suggestions, I usually plan to integrate myself initially full-time into your organization for at least 3-5 days and meet as many relevant people in your organization as possible.  It is all about listening and mindfully observing. 

The result of my work will usually be delivered in written form (e.g., 2 pager) that is clear, crisp, and actionable, which can also be used as a basis for a solid discussion and clarifying questions.   

For certain topics that emerge during our collaboration I also offer to prepare special workshops or presentations. I can also work in the role of a (leadership) coach to facilitate special seminars or leadership trainings if needed.  

I would bill you on a monthly basis based on the number of days I worked per month plus expenses (if any). 

I'll work in your office or remote based on business needs.  


Contact me to setup a (free) introductory get-to-know Call

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